Visual Communication
Interactive Media
3RP Project
Graphic Design / Print / Website Design
3RP stands for Reduce, Rinse, Recycle – Plastic. It is a recycling kit that educates the user on the basic steps of recycling properly.
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Copyright @ ashleu.work 2022
Adobe Illustrator / Wix
2020
3RP Flyer aims to educate households to recycle correctly
According to CNA, Singapore's recycling rate has fallen from 22% in 2018 to 17% in 2019. This is due to the high contamination rate that is caused by incorrect/wishful recycling e.g. placing used mattresses in blue bins. This recycling kit hopes to guide users to recycle the right way.
3RP Envelope
3RP Brochure (Cover)
3RP Brochure (Content)
The brochure starts off by introducing and educating the user with 3 simple steps to start recycling.
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Reminder sticker: To place the sticker on the lid of the rubbish bin as a reminder to check if the item is recyclable before disposing of it as general waste.
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Recycling system: To set up a recycling corner in the kitchen to accumulate the recyclables easily for disposal in the blue bins later.
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Fridge magnet: To attach the recycling guide to the fridge for an easy reference.
3RP Brochure (Content)
3RP Reminder Stickers (To stick on rubbish bins)
3RP Reminder Magnet (To attach the brochure on to the fridge)
3RP Brochure Content
3RP Website
Link to website: 3RP Project