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Visual Communication
Interactive Media
Strawberry Potato Chips
Packaging Design / Experience Design
Redesigning the current packaging for potato chips that makes it hard for users to get the last few chips at the bottom of the bag/tube.
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Copyright @ ashleu.work 2022
Adobe Illustrator
2021
Strawberry Potato Chips w Chocolate Dip Packaging
Looking at how people overcome the problems
As the market is saturated with savoury potato chips with similar packaging, I decided to come up with a mock product of Strawberry Flavoured Potato Chips with Chocolate Dip!
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The chips are then able to "flow" down to the extended cover for easier accessibility.
The sides are folded up when closed and also act as a wall when it is opened up.
The package was sealed with glue and perforated edges to prevent the chips from falling out.
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