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Visual Communication
Interactive Media

Asymmetry

Graphic Design / Print

Asymmetry is a made-up exhibition for fiddler crabs at the Lee Kong Chian History Museum that showcases and exemplifies the beauty of asymmetry.

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We were tasked to conceptualise the theme of the exhibition, and the visual assets such as the poster and invitation card.

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Copyright @ ashleu.work 2022

Adobe Illustrator
2019

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Asymmetry – Promotional Poster

The poster is designed to have asymmetrical elements (just like a fiddler crab) while having a symmetrical placement that balances out the whole poster.

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Asymmetry – Invitation (Cover)

When unfolded, the invitation card reveals a pair of male fiddler crabs interlocked in a cave-like fold which is similar to their natural behaviour of living in burrows. 

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Asymmetry – Invitation (Content)

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Asymmetry – Invitation (Close up)

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